Overall desktop ad spending set to decline in 2014 while mobile grows 83.0%!
Desktop Search to Decline $1.4 Billion as Google Users Shift to Mobile
This year, desktop search ad spending is poised for a $1.4 billion drop while mobile search increases significantly. Google will have a notable influence on this shift, as desktop’s share of the company’s search revenues will decrease from 76.4% in 2013 to 66.3% in 2014.
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eMarketer estimates that desktop search ad spending will drop $1.4 billion this year, a decrease of 9.4% from 2013, while mobile search will increase 82.3% year over year. Mobile search will total $9.02 billion, compared with $13.57 billion for desktop search, Overall, US spending on advertising served to desktops and laptops will decline 2.4% in 2014 to $32.39 billion, down from $33.18 billion in 2013. Google will have a notable influence on the overall shift from desktop to mobile search spending
In 2013, 76.4% of the company’s search ad revenues came from desktop. However, that share will fall to 66.3% in 2014 due to a $770 million decrease in desktop search ad revenues year over year, that eMarketer estimates. At the same time, the company’s mobile search revenues will increase $1.76 billion, totaling approximately one-third of Google’s total search revenues. Key contributors to Google’s mobile search growth include its Enhanced Campaigns.
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In the scope of Google’s overall ad revenues, mobile search is gaining significant share. Up from 19.4% in 2013, mobile search will comprise an estimated 26.7% of the company’s total ad revenues this year. Desktop search declined to 63.0% of Google’s ad revenues in 2013, having already fallen from 72.7% in 2012. Advertisers are responding to consumers’ rapidly increasing time spent with mobile phones and tablets. While nonvoice mobile activities accounted for 19.4% of average time spent per day with media by US adults in 2013, only 5.7% of total media ad spending was dedicated to mobile last year, meaning there’s significant room for advertisers to catch up with consumer habits.
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What can you say! The development, the soon go the speed of light away from the desktops to mobile and tablet usage, but of course all this has to do with smart phones and tablets that have now become available to people most here in the Western world, because the price has dropped significantly and the expansion of mobile internet systems have also gone very quickly. Now I have not any figures and I’m no expert, but I just use my common sense when I think about how the development looks like in densely populated countries such as India and many countries in Africa.
I think the same will happen there, but where the difference would probably be that they go directly from that did not have access to the internet to use smart phones and tablets without first buying a desktop.
For my part, I will probably continue to use my desktop because it’s convenient and right now I have no need for either a smart phone or tablet but who knows in a few years, my needs changed and then of course provide I have the tools I need to accomplish the work.
Then I wish readers a continued enjoyable day.