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Boosting Brand Awareness, Data Mastery Top Goals for Nordic Marketers.

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For most marketers in Denmark, Finland, Norway and Sweden, brand building is top of mind this year, according to the “2014 State of Marketing: Nordics” report published by ExactTarget, based on an April 2014 survey of more than 400 marketers. Well over half (57%) said increasing and improving brand awareness was their leading priority this year. But getting to grips with data was also a key goal, cited by 52% of respondents. And more than one-third (37%) said they hoped to improve the measurement and results of their work in digital channels.

Fully 99% of marketers polled said they planned to maintain or raise their budgets for the year. The most popular areas for increased spending were social media marketing (mentioned by 71%), search engine marketing and optimization (65%), content management (63%), data and analytics (62%) and listening to consumers on social media (60%).

ExactTarget also surveyed over 4,000 consumers for its report to get another perspective on the ways advertisers in the Nordics communicated with their audiences. The main takeaway from that point of view was the continuing importance of email. Some 83% of web users polled said they subscribed to company or brand emails—one reason why 63% of marketers agreed that email was a “critical enabler” of the products and services their firm provided. In addition, an average 47% of consumers across the Nordic countries said they started their digital day with email, rather than a news site, social media or any other online destination—and for 31% it was the last online activity of the day. – See more at: http://www.emarketer.com/Article/Boosting-Brand-Awareness-Data-Mastery-Top-Goals-Nordic-Marketers/1010963/2#sthash.krEeZi6G.dpuf

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Erling.A.

 

 

 

 

 

 

 

 

 

 

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One thought on “Boosting Brand Awareness Important For Shopping Online!

  1. Pingback: Boosting Brand Awareness Important For Shopping Online! | erlingasjokvist

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