Online Shopping – Google Stays Firmly Atop UK Ad Market!


Google Stays Firmly Atop UK Ad Market! Facebook’s UK revenues continue to grow significantly

Shopping Online – E-commerce brought upon the increase and take additional market share
in most countries, but with slightly different speed hence so does the
advertising heavily here below you can read a little analysis.

 

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This year, eMarketer expects Google to remain the UK’s No. 1 digital ad publisher by a wide margin. The search giant will take in roughly 40% of UK digital ad spending annually through at least 2016. We estimate that Google will increase net digital revenues in the UK by 16% this year, an upward revision based on higher-than-expected earnings reported in Q1 2014.

Growth in Google’s display ad business, which will net £556 million ($868.8 million) this year, according to our estimates, will dwarf that on the search side for the remainder of the forecast period. Still, search will make up the bulk of the company’s ad earnings. The company’s net search revenues will top £2.37 billion ($3.70 billion) in 2014, accounting for 61.7% of the UK search ad market and nearly one-third of the country’s digital ad market. Google’s share of search ad spending will shrink slightly through 2016 as the search ad market becomes increasingly diversified with smaller search publishers—many which will operate primarily on mobile devices.

Google’s net display revenues will account for a significant share of total UK display ad spending as well, at 23.1% of the total this year. But in the display market, Google has a close rival in Facebook, which will earn 22.1% of UK display ad revenues in 2014—just 1 percentage point less. eMarketer expects Google to grow its display revenues more quickly than Facebook in 2015, pulling further ahead. Twitter, meanwhile, will get just 3.7% of display ad outlays in the country this year.

Twitter’s earnings will be small compared with Google’s and Facebook’s but are set to grow dramatically in the coming years. Overall, eMarketer estimates that Twitter will earn £96.9 million ($151.4 million) this year in the UK, of which more than £90 million ($140.8 million) will come from ads—more than double last year’s ad earnings. Advertising will continue to account for the lion’s share of Twitter’s UK revenues through 2016, when eMarketer projects ads will bring in over £206 million ($322.7 million) for the social network. – See more at: http://www.emarketer.com/Article/Google-Stays-Firmly-Atop-UK-Ad-Market/1010988/2#sthash.7vT84KKk.dpuf

 

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Thank you for stopping by.
Welcome back again soon
Have a fantastiq day.
Erling.A.

 

 

 

 

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One thought on “Online Shopping – Google Stays Firmly Atop UK Ad Market!

  1. Pingback: Online Shopping – Google Stays Firmly Atop UK Ad Market! | erlingasjokvist

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