MARKETING TO GEN XERS, WHAT ARE THEY WATCHING ON YOUTUBE?


 

Generation X, Born Between The Mid-1960s And Late ’70s, bore witness to the technology revolution. Today, Gen Xers account for over 1.5B views every day on YouTube… https://www.thinkwithgoogle.com/articles/marketing-generation-x-youtube-behavior-trends.html

Its members are old enough to remember a time before the internet, but young enough to have adapted quickly to the rapid changing of the technological landscape. The incentive for brands to engage this generation on YouTube is, in a word, is huge…

Justine Bloome say..

“I don’t think that Gen Xers are any more nostalgic than previous generations. However, their ability to tangibly access their nostalgia—and our ability to observe that behavior through data—has changed. For example, with a number of entertainment and celebrity icons from the ’80s and ’90s passing on in 2016,

I am sure YouTube saw huge spikes in Gen X searches for Prince, David Bowie, George Michael, and others. Part of me also wonders if this is how Gen Xers share these memories with their children—allowing them to experience it firsthand, rather than just hear their parents recount the story.”

“Gen Xers were first known as the ‘latchkey generation.’ Many grew up in households where both parents worked, so they found themselves home alone more so than previous generations. They took a lot of responsibility for themselves and their siblings, and subsequently developed a sense of independence and willingness to self-start.

Gen Xers are now at a place in their lives where they have the means and time to invest in their surroundings, their personal appearance, as well as their health and well-being. Comparatively, Gen Xers are less likely than Millennials to ask others for their opinions, so I am not surprised that Gen Xers use YouTube to figure something out on their own.”

Make sure your smal local Business can quick and easy be find on Internet.. I have written an Article about: Why will Socila media benefit small Businesses more in 2017.. http://www.midliferswebbusiness.com/social-media.html

Have a Fabulous Day Folks:)
www.facebook.com/midliferswebbusiness
Erling.A.

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