Read the original Article made by: Ian Anderson Gray
Most people today have discovered how effective a short DIY video post is. To make live shows on Social media have now also become a part of small Businesses digital marketing. But for a majority have different obstacle so far become a limiting factor. The key factor is to start in small and simple, then scale up step-by-step…
In this sum up article I directing spotlights at some lines, making you curious about Ian’s full article. I believe you will get an overview how fun, quick, easy and inexpensive it is for you to jump on the digital video marketing train, instead of becoming left on the platform, when the train set quickly moves on.
If you as small Business owner with a limited budget, wondering what tools and desktop software you need to produce a Facebook Live show? or Looking for a guide to tech setup and pre-show production? In this article, you’ll discover how to easy manage the technical side of a Facebook Live show.
During any Facebook Live show, it’s vital that someone controls the tech. On simple shows, this may be as basic as clicking the Go Live and End Broadcast buttons. With a co-hosted (or interview) show or a more professional setup, however, someone needs to change scenes, add titles, set up screen sharing, and more.
This article examines the tools and equipment you’ll need to broadcast from your desktop computer. If you’re looking for other broadcast options, explore live video setups that fit any business. To “boosting a simple 1-minutes video post” like Dennis Yu talk about below, you can start out with your own smartphone…
But to make a live Video show you’ll need a powerful computer for live video. The more impressive your computer’s specs, the better. We talk about 16GB of RAM or more is best (but 8GB is okay). A fast Internet upload speed is important for broadcasting live video with good quality.
For best results, you’ll need an upload speed of at least 10 Mbps to ensure that the highest-quality video and audio will come through. If you have a co-host or guest broadcasting video to you via Skype or Zoom, their upload speed should also be 10 Mbps or higher (ideally).
As with everything, testing is important. While some people have had success with slower speeds, you’re likely to get poor results with upload speeds less than 5 or 6 Mbps..
If you have a co-hosted or interview show, you’ll need to choose a live video broadcasting tool that allows you to bring another person in. Web apps such as BeLive and Crowdcast offer this functionality through your desktop. There are also other apps such as Zoom that integrate with Facebook Live.
BeLive makes it easy to broadcast co-hosted or interview shows to Facebook Live. You can invite your co-host in and have up to three people on the screen at one time. Check out this walkthrough on how to use BeLive for a co-hosted or interview show.
For more power and flexibility, you’ll want to use a dedicated live broadcasting tool. OBS Studio is an excellent free open-source tool. Wirecast is a professional tool with a rather professional price tag, starting at $495.
Why would you use OBS Studio or Wirecast over the likes of BeLive or Ecamm Live? Both OBS Studio and Wirecast let you set up your whole show ahead of time. Your show may have different scenes such as a pre-show segment, an intro reel, a split-screen interview shot, multiple camera angles, and more. These tools let you set up those features before your show.
When you’re live, you can then switch between scenes and even set up slick transitions. You can add as many webcams, microphones, images, videos, and screen shares as you like and integrate your own branding.
Both OBS Studio and Wirecast are available for Mac and PC, and allow you to broadcast to just about any live video platform including Facebook Live, YouTube, and Periscope.
OBS Studio is free and available for both PC and Mac. It’s a powerful tool, especially when you consider it’s free. The interface isn’t intuitive at first, but once you get going, it’s fairly easy to create your show.
You can add multiple sources (including webcams, microphones, and media files) and share your screen. Unlike Wirecast, you can broadcast to only one live video platform at a time.
Like OBS Studio, Wirecast works on both PC and Mac. The standard version costs $495.
You can download a fully functioning demo from the Telestream website. The demo version has a watermark and a demo audio voiceover, but you can use it to follow along with this article.
Wirecast is a more robust and professional live video tool than OBS Studio. In my experience, it doesn’t require as much of my computer’s resources as OBS Studio does.
With Wirecast, you can broadcast to multiple live video platforms at once (e.g., to Facebook Live, YouTube Live, and Periscope). You’ll need a powerful computer for this, though…
Wirecast connects directly with the Facebook API, which means you can create your live video post in Wirecast and publish or schedule it to your Facebook page, profile, group, or event. You can also see how many live viewers are watching and monitor reactions during your live videos.
Wirecast has a cool feature called the Wirecast Virtual Webcam and Microphone, which will output the audio and video of your live show as a virtual webcam and microphone. Selecting this microphone and webcam in Skype or Zoom will allow your co-host to see and hear the live show in Videoconferencing Software
Wirecast and OBS Studio don’t let you bring in your co-host out of the box. But you can chat with your co-host in your favorite videoconferencing tool, and then capture the video and audio from Skype or Zoom into Wirecast or OBS Studio.
Skype is the most well-known videoconferencing tool, and it’s free. I use Zoom to bring in my co-host, Julia, to our live show, because I’ve found it provides better quality and is more reliable. Zoom is free for up to 40 minutes. For unlimited use, you’ll need to upgrade to a paid plan, starting at $14.99/month. You may also want to check out Amazon’s free conferencing tool, Chime.
When you launch your first show, it’s best to start with just a few scenes. Then as your confidence grows, you can add more scenes as needed.
Think of a shot or scene as your stage. The scene might contain the following elements:
- A backdrop (an image or background color)
- People (you and your co-host, brought in via Skype or Zoom and your webcam)
- Other layers such as titles, logos, graphics, videos, music, and more
Wirecast calls these shots, and OBS Studio calls them scenes….
It Is Time For Shot 1: The Pre-Show
The first people to see your show won’t be live viewers; they’ll be replay viewers. In this shot, you can welcome viewers to the show, while Facebook builds an audience for you.
There are a few ways to set up a pre-show shot. This shot might show you, or both you and your co-host. To make this shot a little different, you can add a transparent overlay and some text. Or you could add your webcam, branding, and a countdown timer, such as in this example from Live Streaming Pros
When you’re ready to start the main show, you might play an opening video to give the show a professional feel and reinforce your brand.
You can use a tool such as Wave to create this video. Or you could add a static image and play some music; Canva is a good tool for creating this content. Make sure you choose royalty-free music for this purpose. Facebook can quickly detect copyrighted music and you could find yourself banned…..
Well, this is just some few glimpse from Ian’s article, i think it sounds very interesting and looks forwards to test this out in full scale. However, that will not be happened tomorrow, because to realize my plans, to become a reality, I need to make much preparations on different levels.
But remember that the technical development goes on very fast in this industry. So be for sure, those technical hurdles of today will become much more simplified in the very near future.
But don’t sit on the fence and wait, small Business owners can start today with “boosting their posts” on Social media, using just a few minutes, your smartphone and a-dollar-a-day. Dennis Yu has for many years testing out this effective method with waterproof results…
Have a Fabulous Day Folks:)